Templates are cheap and fast. Custom design costs more upfront. But the long-term difference in revenue, brand perception, and SEO is massive. Here's the honest breakdown.
Pros: Lower upfront cost ($500-3,000), faster launch (1-2 weeks). Cons: Generic look, limited SEO potential, harder to customise, slower performance, your site looks like competitors.
Pros: Unique design, optimised for conversions, superior SEO, faster loading, built for scalability. Cons: Higher upfront cost ($4,000+), longer build time (4-8 weeks).
If you are testing an idea or have a micro-budget, start with a template. If you are serious about your business and want it to grow, invest in custom design. The ROI difference is undeniable.
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